Slide 1: Advertising Agency Industry Dynamics & Key Events (Past 12 Months). Slide 2: Industry Overview: Growth & Global Reach. Slide 3: Key Dynamic 1: The AI Revolution. Slide 4: Key Dynamic 2: Personalization & Data. Slide 5: Key Dynamic 3: Economic Resilience & Adaptation. Slide 6: Key Event 1: AI Integration Deepens Across Agency Functions. Slide 7: Key Event 2: Emphasis on Performance & Measurable ROI. Slide 8: Key Event 3: Talent & Skillset Evolution. Slide 9: Challenges & Opportunities Ahead. Slide 10: Conclusion & Industry Outlook