Slide 1: Advertising Agency Industry Dynamics & Key Events (Past 12 Months). Slide 2: Industry Overview: A Landscape in Constant Motion. Slide 3: Trend 1: The AI Revolution – Automation & Enhanced Creativity. Slide 4: Trend 2: Consolidation & The Evolving Agency Landscape. Slide 5: Trend 3: Personalization & Data Privacy – Balancing Act. Slide 6: Key Event 1: Economic Headwinds & Shifting Ad Budgets. Slide 7: Key Event 2: Focus on Measurement and Demonstrable ROI. Slide 8: Key Event 3: Talent & Skills in the New Era. Slide 9: Challenges & Opportunities for Agencies. Slide 10: Conclusion: Embracing Change, Shaping the Future