Slide 1: Welcome to Behavioral Economics. Slide 2: Beyond Rationality: What is Behavioral Economics?. Slide 3: Key Concepts: Cognitive Biases. Slide 4: Example Bias: Framing Effect. Slide 5: Example Bias: Loss Aversion. Slide 6: Applications: Marketing & Consumer Behavior. Slide 7: Applications: Public Policy - Nudging. Slide 8: Benefits of Behavioral Economics. Slide 9: The Future of Behavioral Economics. Slide 10: Thank You & Further Exploration