Slide 1: Welcome to Behavioral Economics. Slide 2: Challenging 'Homo Economicus'. Slide 3: Cognitive Biases: Shortcuts and Errors. Slide 4: Heuristics: Mental Shortcuts. Slide 5: Loss Aversion and Prospect Theory. Slide 6: Applications in Marketing & Business. Slide 7: Applications in Public Policy: Nudging. Slide 8: Benefits of Understanding Behavioral Economics. Slide 9: Limitations and Criticisms. Slide 10: Conclusion: The Future is Behavioral