Slide 1: Drivers of Pro-Environmental Tourism Behavior. Slide 2: Introduction: The Growing Importance of Sustainable Tourism. Slide 3: Defining Pro-Environmental Tourism Behavior. Slide 4: Why Focus on Pro-Environmental Tourism Behavior?. Slide 5: Categorizing Drivers of Pro-Environmental Tourism Behavior. Slide 6: Individual Drivers: Environmental Awareness & Knowledge. Slide 7: Environmental Awareness: The First Step. Slide 8: Knowledge of Environmental Issues in Tourism. Slide 9: Research Highlight: Awareness and Behavior. Slide 10: Implication: Education and Information. Slide 11: Individual Drivers: Environmental Attitudes & Values. Slide 12: Environmental Attitudes: Shaping Intentions. Slide 13: Environmental Values: Deeply Held Beliefs. Slide 14: Research Highlight: Values and Choices. Slide 15: Implication: Appealing to Values. Slide 16: Individual Drivers: Perceived Environmental Responsibility. Slide 17: Sense of Responsibility: A Powerful Motivator. Slide 18: Attribution of Responsibility. Slide 19: Research Highlight: Responsibility and Action. Slide 20: Implication: Fostering Responsibility. Slide 21: Individual Drivers: Personal Norms & Moral Obligations. Slide 22: Personal Norms: Internal Guidelines for Behavior. Slide 23: Moral Obligation: Doing What is Right. Slide 24: Research Highlight: Norms and Ethics. Slide 25: Implication: Reinforcing Moral Standards. Slide 26: Social Drivers: Social Norms & Influence. Slide 27: Descriptive Social Norms: What Others Do. Slide 28: Injunctive Social Norms: What Others Approve Of. Slide 29: Research Highlight: Norms in Tourism Settings. Slide 30: Implication: Leveraging Social Influence. Slide 31: Social Drivers: Group Membership & Identity. Slide 32: Reference Groups: Shaping Behavior. Slide 33: Social Identity Theory. Slide 34: Research Highlight: Group Identity and Sustainability. Slide 35: Implication: Community Building and Identity. Slide 36: Contextual Drivers: Destination Attributes & Infrastructure. Slide 37: Availability of Sustainable Options. Slide 38: Quality of Infrastructure. Slide 39: Research Highlight: Destination Influence. Slide 40: Implication: Destination Development. Slide 41: Contextual Drivers: Policy & Regulations. Slide 42: Environmental Regulations. Slide 43: Incentives and Disincentives. Slide 44: Research Highlight: Policy Impact. Slide 45: Implication: Policy Framework. Slide 46: Interactions and Synergies Between Drivers. Slide 47: Example of Interaction. Slide 48: Practical Implications for Tourism Businesses. Slide 49: Practical Implications for Destinations & Policy Makers. Slide 50: Conclusion: Towards a Sustainable Tourism Future. Slide 51: References