Slide 1: Slide 1: Introduction to Market Research. Slide 2: Slide 2: Defining Market Research. Slide 3: Slide 3: Importance of Market Research. Slide 4: Slide 4: Types of Market Research. Slide 5: Slide 5: Market Research Process - Step 1 & 2. Slide 6: Slide 6: Market Research Process - Step 3 & 4. Slide 7: Slide 7: Qualitative vs. Quantitative Research. Slide 8: Slide 8: Primary vs. Secondary Research. Slide 9: Slide 9: Common Market Research Techniques. Slide 10: Slide 10: Conclusion