Slide 1: Safeguarding the Soul of Penang. Slide 2: What is Intangible Cultural Heritage (ICH)?. Slide 3: Penang's Vibrant ICH Tapestry. Slide 4: Why Preserve ICH in Penang?. Slide 5: Challenges to Preservation. Slide 6: Key Preservation Strategies. Slide 7: 1. Documentation & Research. Slide 8: 2. Education & Transmission. Slide 9: 3. Community Engagement & Support. Slide 10: 4. Promotion & The Way Forward