Slide 1: WTF is Target Group in Modern Marketing Anyways?. Slide 2: Back to Basics: The Traditional 'Target Group'. Slide 3: The Elephant Appears: Why the Discomfort?. Slide 4: Beyond the Static Profile. Slide 5: The Rise of the 'Audience' (and 'Segment'). Slide 6: Data, AI, and the Individual. Slide 7: Targeting vs. Reaching vs. Connecting. Slide 8: The Real Elephant: Static vs. Dynamic. Slide 9: Evolving the Concept: Towards Dynamic Targeting. Slide 10: Conclusion: The 'Target Group' isn't Dead, Just Different