Slide 1: The Role of Social Media Marketing in Modern Business. Slide 2: What is Social Media Marketing (SMM)?. Slide 3: Evolution of SMM: From Novelty to Necessity. Slide 4: Pillar 1: Brand Awareness & Visibility. Slide 5: Pillar 2: Customer Engagement & Relationship Building. Slide 6: Pillar 3: Driving Traffic & Leads. Slide 7: Pillar 4: Market Research & Insights. Slide 8: Pillar 5: Crisis Management & Reputation Control. Slide 9: Strategic Approach: Content Marketing on Social Media. Slide 10: Strategic Approach: Paid Social Advertising. Slide 11: Strategic Approach: Influencer Marketing. Slide 12: Measuring Success: Analytics & ROI. Slide 13: Challenges & Future Trends. Slide 14: Real-World Impact & Success Stories. Slide 15: Key Takeaways. Slide 16: Conclusion & Q&A